Saturday, January 18, 2020
Funding Hs Sports
State and Federal Aid Brian Alday, Moises Duran, Nuris Finkenthal, and Eric Rossi Grand Canyon University: EDA 535- Public School Finance November 28, 2012 In the last few years our nation has been faced with enormous budget constraints. Nearly every state has either reduced education funding or has maintained funding at a certain level due to the economic downturn of the nation. School districts have needed to find ways to do more with less, especially in the Sunnyside Unified School District. Most of the funding in our district goes toward technology.Although technology is a big part of our 21st Century goals, over funding for one area has been detrimental for our athletic programs. This poses a problem because athletics can be an incentive for students and can encourage them to keep up academically to stay eligible to play. Another important aspect of sports is that it teaches valuable life skills such as adversity, teamwork, integrity, honesty, and responsibility. Sports also bui ld school spirit for both athletes and non-athletes. For these reasons it is important that we keep high school athletics going for students and schools.To improve athletic funding, as an administrator reaching out to local businesses, implementing fundraising campaigns, and organizing booster clubs would be best to financially support the athletic programs at the school. As an administrator it is important to be aware of the schools demographics as well as the school communities needs. The Sunnyside Unified School District has a large number of low-income families, single parent families, and families in which parents have to work two or three jobs to support their families.Asking parents to pay more money for their children to participate in sports is out of the question (even though our district has the lowest participation fees in the state). An avenue that could help raise money for athletics would be to find local businesses around the community to help support athletic progra ms. ââ¬Å"High schools and other educational institutes everywhere are seeking corporate sponsorship because of district budget cuts, program budgets cuts, and state funding cuts (King, 2006; Pennington, 2004). â⬠As administrator it would be behoove of them to arket their school and create partnerships with local businesses to fund athletic programs. Collaboration between corporate businesses and schools may help build newfound support within the community for its students, its schools, and its programs. With this type of partnership schools can focus on improving academics and athletics, while proving to be beneficial for the local business. Local business can use their donations as tax deductions and will demonstrate their invested philanthropic efforts in the community.The daunting reality is that fundraising and schools alone canââ¬â¢t always support athletic programs, ââ¬Å"so schools have turned to nontraditional sources, like sponsorshipâ⬠(King, 2006; Licktei g, 2003). Support within our community is a must in order for our students to succeed. High schools can use corporate sponsorship to keep their athletic programs afloat and for growth. Although coaches are to develop studentsââ¬â¢ athletic abilities, they oftentimes turn to players to help them in fundraising efforts.Coaches have to find different ways of fundraising, whether itââ¬â¢s through car washes, cookie dough sales or value cards, these fundraising endeavors help their teams pay for better equipment and gear that will give their team a winning edge. In a perfect world each program would be able to self-sustain expenses for their own equipment, but unfortunately that is not the case for the staff at Desert View. The traditional way of using capital funds is for each sport receives capital monies every 3 years.This is not nearly enough to sustain yearly tournament fees, uniforms, equipment and out of town trips to play other elite teams in the state. Fundraising is not a n easy task especially if the players and parents do not buy into what the coach is trying to do. As an administrator a plan would be proposed for all athletic teams to fundraise together, this would eliminate competition between athletic teams within one school site and there would be less conflict of teams selling the same items for their teams.Also all monies would be deposited into one athletic account, which is then distributed evenly to all athletic programs. All athletic programs would be mandated to attend and participate in all fundraising events. To help plan and carry out these events, a Jag Booster club would be created and comprised of parents from each sports team. The booster club would meet once or twice a month to: go over budget plans, create new fundraising ideas, set schedules for different teams to host the snack bar for up-coming athletic events, etc.The Jag Booster club would help alleviate all the pressures from the coach and athletic director by taking on th ese fundraising roles. The booster club would also oversee any special requests by coaches who ask for more funds for certain equipment and/or for trips. The ultimate decisions will be based upon the discretion of booster club to what will be in the best interest for the entire athletic program. Not only will it get more parental involvement within our schools, but it will also bring our sports programs together to build one common goal of raising funds for all of the athletics.In conclusion, though our school district is facing many budgetary constraints, implementing local business sponsorships, creating fundraising campaigns, and building an overall team booster club, our athletic programs will be able to become more effective in the way we raise funds for not only one program, but all programs, thus allowing coaches to concentrate on coaching, students to concentrate on being student-athletes and achieving excellenceReferences Pennington, B. (2004, Oct. 18). Reading, writing and corporate Sponsorships. New York Times, p. 1 Lickteig, Melissa. (2003). Brand-name schools: The deceptive lure of corporate-school partnerships. The Educational Forum, 68, no. 1, p. 44-51. King, David. (2006, November 30). In hunt for revenue, high schools turn to advertising. San Antonio Express News, 2006. Retrieved February 22, 2007, from Lexis Nexis Academic Database.
Friday, January 10, 2020
Family Environment and Delinquency Essay
When a child loses a parent through death, desertion, divorce, or long separation, some form of deprivation is bound to result. Where, as is generally the case, the male parent is missing, the child is placed under an obvious economic handicap. Absence of either parent may also cause a certain affectional loss for the child. In addition, the complementary control, example, and guidance given by both parents are wanting and complete socialization of the child is rendered more difficult. At the death of a parent no cultural opposition is imposed upon the situation. Rather, social and economic assistance both public and private is readily forthcoming. Furthermore, the acquisition of a stepparent through remarriage of the remaining parent may even reestablish something of a family norm for the bereaved child. But, in cases of desertion and divorce (and illegitimacy) we have an entirely different set of circumstances. Here we frequently find the child exposed to a highly emotionalized atmosphere of discontent and discord. The child most often remains with the mother only, financial support may be withheld by the father, or the parents may fight over the childââ¬â¢s custody. In case of desertion no new father may legally become part of the childââ¬â¢s home. And the subtle challenge of public disapproval of the family situation and the psychological impact of a seeming rejection by oneââ¬â¢s parents may becloud the childââ¬â¢s outlook. Divorce in many cases is indeed simply a formal recognition or acknowledgement of an already socially broken home, and it is generally appreciated that the home in constant discord might cause the child more harm than if the parental relationship were severed. Such reasoning has merit, but, interestingly enough, this argument has been used to justify divorce rather than to plead for the rehabilitation or prevention of unhappy families. Such a viewpoint, it should also be noted, contradicts another social philosophy which holds that even a bad home is better than no home at all for the child. There are many varieties of broken homes and many correspondingly different kinds of family relationships involved. Even the social disparateness in family structure which results from long-term hospitalization, military service, or employment of the breadwinner away from home, may bring about some serious consequences for the members of a family. On the other hand, the conventional family structure may cloak a host of baneful influences or situations harmful to a childââ¬â¢s wholesome development. To say it in another way, all broken homes are not bad ones, and all conventional types are not good ones. This article is not concerned with a delineation of all possible types of homes and their effect on children, but rather it is restricted to a consideration of the more evident types of broken homes as they relate to children who are apprehended for committing delinquent acts. With the establishment of juvenile courts in the United States around 1900 and the compilation of social statistics on youth who were brought before these courts, observers were struck by the high proportionââ¬â40 to 50 percentââ¬âof all delinquent children who came from broken homes. Since it was far beyond normal expectancy that such a proportion of all youth was similarly disadvantaged, early writers saw broken homes to be an important, if not the greatest single proximate (causal) factor in understanding juvenile delinquency. There was no denial that the broken home was only one of a number of factors to take into account and that the age of the child and the quality of the home life, as well as the mere fact of a break, were important. A number of studies have shown, however, that abnormal or defective family relationships are much more prevalent among families of delinquent children than among families of comparable children who do not become delinquent. This aspect of the matter is a subject unto itself. Not counting the statistical tabulations of many juvenile courts over the years, dozens of studies have been made which deal with the broken home and juvenile delinquency or crime. Some of the early studies attempted to estimate the proportion of broken homes in the population at large from existing census data, to use for a comparison with their special groups of delinquent or institutionalized children. A common conclusion was that delinquent children had about twice the proportion of broken homes as did children in the general population. A few comparisons were made of boys in the same school or city area, revealing a greater prevalence of broken homes among the delinquent group; while one such comparison of several groups of children in 1918 suggested that more orphans were found in the delinquent group. The first major attempt at a controlled comparison was made by Slawson in 1923, using delinquent boys in four state institutions and boys in three New York City public schools, from which he concluded that there were over twice as many broken homes in his delinquent group.6 Concurrently, in England, Cyril Burt analyzed a group of misbehaving (ââ¬Å"delinquentâ⬠) children and public school children of the same age and social class. Although his classification of ââ¬Å"defective family relationshipsâ⬠included other factors besides the broken home, he, too, found the problem children to be doubly disfavored. And, in 1929, Mabel Elliott compared the family structure of her group of Sleighton Farm girls mostly sex offenders with that of a group of Philadelphia working-class continuation school girls, revealing the respective proportions of broken homes to be 52 and 22 percent. Even greater refinement was introduced into the question by Shaw and McKay when they compared boys against whom official delinquency petitions were filed in the juvenile court of Chicago in 1929, with other boys drawn from the public school population of the same city areas. They found that a rather high proportion (29 percent) of the school boys 10 to 17 years of age came from broken homes. After the school population data were carefully adjusted statistically for age and ethnic composition to make them comparable with the delinquent group, the proportion of broken homes rose to 36.1 percent for the school group, as compared to 42.5 percent for the delinquent boys. This result, as Shaw and McKay interpreted it, ââ¬Å"suggests that the broken home, as such, is not an important factor in the case of delinquent boys in the Cook County juvenile court,â⬠while other writers further interpreted the findings as showing that broken homes generally are ââ¬Å"relatively insignificant in relation to delinquency.â⬠Even accepting the above figures for Chicago, mathematical exception has been taken to such interpretations. From an over-all viewpoint it is well to remember that a large proportion of children from broken homes do not become delinquent, but this hardly refutes the inescapable fact that more children from broken homes, as compared to unbroken homes, become delinquent. Even among families having delinquents, siblings are more often delinquent in the broken family group. For the social analyst, the broken home may be regarded either as a symptom or as a consequence of a larger process, but for the child it becomes a social fact with which he has to abide. In a very real sense the abnormal structure of his family may impede his own normal adjustment and in some cases may bring him into conflict with the requirements of the larger society, more so than if he were surrounded by a conventional family milieu. That so many children surpass this handicap is an exemplification of their own resilience and a demonstration of the presence of other forces acting towards the childââ¬â¢s socialization in the community, rather than a proof of the unimportance of normal family life in the development of norms of conduct or the unimportance of the handicaps experienced by me child in the broken home. In former years when divorce was less common and desertion less apparent perhaps, broken homes were probably thought to be largely a result of the death of a parent. The material and other losses to such children may not have been readily perceived. How such a simple event as death could wreak enduring havoc with the childââ¬â¢s development was difficult to discern. Hence, disbelief in the importance of orphan hood as to delinquency causation, coupled with the very unsatisfactory nature of the early studies, no doubt led some sociologists to take exception to the prevailing beliefs and to question the whole relationship. A convergence of information from the other disciplines as to the deleterious effects of divorce and desertion or family separations upon the child, as well as a psychological appreciation of the different nature of these types of family disruption, brought a more unanimous acknowledgment of the importance of the socially broken home. In some quarters the recent ââ¬Å"waveâ⬠of delinquency has been interpreted to be a result of the growth of divorce and separation. However, information on the particular family relationships of children in the community and those who become delinquent are generally lacking. We know that over the past 50 years there has been a lessening of orphan hood through improvement in life expectancy, and an upward rise in family dissolutions through desertion and divorce, until now there seems to have been a reversal in the relative importance of the two factors of death and social discord in the breaking up of a childââ¬â¢s family. Oddly enough, in spite of the change in the nature of broken homes the high over-all proportion of delinquent children from broken homes apparently has not changed significantly. One large minority in the population consistently shows twice the average rate of socially broken homes and twice the average rate of delinquency. Other groups with strong family cohesiveness show below average rates of delinquency. Such apparent associations cannot be dismissed as happenstance. On the whole very little disagreement has been expressed over the probable harmful influence of the socially broken home on the child. This does not gainsay, however, the deprivation consequent to the loss of a parent through death. Indeed, the same high proportions of delinquents were found to come from broken homes more than a generation ago when orphan hood loomed larger as the reason for family disruption. Of even more importance to the child than the nature of the break is the fact of a break in his home. All in all, the stability and continuity of family life stands out as a most important factor in the development of the child. It would seem, therefore, that the place of the home in the genesis of normal or delinquent patterns of behavior should receive greater practical recognition. The relationship is so strong that, if ways could be found to do it, a strengthening and preserving of family life, among the groups which need it most, could probably accomplish more in the amelioration and prevention of delinquency and other problems than any other single program yet devised. If delinquency is more likely to occur in a disorganized family than in a ââ¬Å"normalâ⬠one, the family situation may somehow create the delinquency. But how? Perhaps a disorganized family tends to produce children with sick personalities, and sick personalities have unusual difficulty conforming to social rules. On some such assumptions consensus appeared possible on the causal connection between family disorganization and delinquency. Then Shaw and McKay suggested, after a comparison of the incidence of broken homes among Chicago schoolboys and male juvenile delinquents, ââ¬Å". . . That the broken home as such [does not seem to be] a significant causal factor in cases of delinquent boys brought before Cook County Juvenile Court.â⬠To many, this study seemed to imply that the family, an institution so important in the socialization process, was irrelevant to delinquency. The authors of the study did not draw so radical an inference from their data. Although the formal break in the family may not in itself be an important determining factor, it is probable that the conflicts, tensions, and attitudes which precipitate the disorganization may contribute materially to the development of the delinquency and the personality problems of the child. The actual divorce or separation of the parents may not be so important a factor in the life of the child as the emotional conflicts which have resulted in the break in the family relationships.
Thursday, January 2, 2020
Themes of Love and Obsession in Emily Brontes Wuthering...
Themes of Love and Obsession in Wuthering Heights My love for Heathcliff resembles the eternal rocks beneath: a source of little visible delight, but necessary. Nelly, I am Heathcliff (81) These words, uttered by Catherine, in the novel Wuthering Heights are for me the starting point in my investigation into the themes of love and obsession in the novel. Catherine has just told her housekeeper that she has made up her mind to marry Edgar Linton, although she is well aware that her love for him is bound to change as time passes. That she is obsessed by her love for Heathcliff she confirms in the above quotation and by saying that she will never, ever be separated from him. Why does she not marry him then? Well, she hasâ⬠¦show more contentâ⬠¦Your welcome has put these ideas out of my mind; but beware of meeting me with another aspect next time. As a consequence of Heathcliffs visit to the Grange, Edgars sister Isabella falls in love with him, and her feelings seem to be sincere. In this one-sided love affair Heathcliff takes advantage of the innocent girls infatuation to foster his obsession for revenge. (Isabella is her brothers heir). Catherines reaction is very hard to interpret. It is natural that she is jealous, if she still feels the same for him as before, and that may be the reason why she dissuades Isabella from marrying Heathcliff. But the words she uses, telling her what an abominable creature Heathcliff is, are not the sort you expect to hear from someone talking of a sweetheart. Later on when her husband and Heathcliff are having a quarrel, she stops Edgar from hurting her friend . There is an excess of emotion, and her explanation to this behaviour is that she wants them both, Edgar and Heathcliff: Well, if I cannot keep Heathcliff for my friend - if Edgar will be mean and jealous, Ill try to break their heart s by breaking my own (109).Her love for Heathcliff has not cooled down, instead it seems to be a stronger obsession than ever considering the torments she goes through, when she becomes seriously ill.The last time Catherine and Heathcliff see each other is a very heart-rending meeting. Their love for each other is as strong as ever, and HeathcliffShow MoreRelatedWuthering Heights By Emily Bronte1555 Words à |à 7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreWuthering Heights By Emily Bronte1099 Words à |à 5 Pagesââ¬Å"Wuthering Heightsâ⬠is the epitome of classical literature written by Emily Bronte in 1847. This masterpiece unfolds the story of two lovers, Catherine Earnshaw and Heathcliff and how their intense love for each other succumbed to revenge. The novel centralises around the theme of revenge through the use of gothic elements. Gothic Literature and is a combination of fiction, horror and romanticism. Wuthering Heights effectively employs gothic literature elements t o emphasis the characters, plotRead MoreEmily Bronte s Hamlet And Wuthering Heights 1307 Words à |à 6 PagesHamlet and Wuthering Heights Abstract This concise paper is an analogical study. It consists of three parts; the first one defines the word revenge and explains where the theme of revenge comes from and how it has expended to other types of literary works until these days. The second part of the study, is supported by exemplifies Shakespeareââ¬â¢s tragedy, Hamlet. The last part of the paper, provides Emily Brontà «Ã¢â¬â¢s novel, Wuthering Heights as a good example; because one of the main themes in it is revengeRead MoreEmily Brontes Wuthering Heights: Mental Illness and Feminism915 Words à |à 4 Pages Psychoanalytical View of Wuthering Heights Mental illness was viewed as being a self-inflicted disease during the time period Wuthering Heights was written in (Bloomfield 298). Many of the characters suffer from a form of mental illness, but not all of them can be seen as self-inflicted. Most of the illnesses are inflicted by the death of other characters. After Hindleyââ¬â¢s wife dies in his arms, he becomes an alcoholic and foreshadows his own death due to his destructive behavior (Bloomfield 291)Read MoreThemes in Wuthering Heights 696 Words à |à 3 Pagesevents of this depressing love story, Wuthering Heights written by Emily Brontà «, take place in the gloomy moors of Yorkshire, England, where Heathcliff, Catherine, Hindley, and Cathy experience a life of love, addiction, revenge, and hatred filling their endless days. Obsession, which is the primary theme, slowly sends the plot plummeting into death and despair. In Emily Brontà «Ã¢â¬â¢s Wuthering Heights, Heathcliffââ¬â¢s obsession with love, revenge, and status is a prominent theme that eventually causes theRead MoreTheme Of Love In Wuthering Heights922 Words à |à 4 PagesLove can take many forms. Sonnet 18, undoubtedly one of Shakespeareââ¬â¢s most famous works and believed to be one of the most famous love poems of all time, illustrates the timelessness and true beauty of love in a natural, pure way. In contrast, Emily Bronteââ¬â¢s Wuthering Heights takes a far darker, more intense yet somewhat sinister twist when exploring the themes of love, passion and cruelty. One of the greatest love stories in English literature, the love-hate passionate relationship between CathyRead MoreEmily Bronte s Wuthering Heights1693 Words à |à 7 PagesUnfortunate Events Emily Bronte, a highly esteemed and imaginative writer, is the mastermind behind the novel Wuthering Heights. When Bronte was very young, her mother passed away from a serious, untreatable sickness. After her death, Branwell, Bronteââ¬â¢s older brother, took care of the children (Pettingell). Her brother, a poet and painter, turned to an alcoholic and drug abuser was responsible for the children as they all grew up together. He was irrational and never treated Emily and her sisters theRead MoreMotiffs in The Novel Wuthering Heights by Emily Bronte852 Words à |à 4 PagesWuthering Heights Theme Essay In the gothic novel Wuthering Heights by Emily Bronte, the author hides motifs within the story.The novel contains two major love stories;The wild love of Catherine, and Heathcliff juxtaposing the serene love of Cathy,and Hareton. Catherineââ¬â¢s and Heathcliffs love is the center of Emily Bronteââ¬â¢s novel ,which readers still to this day seem to remember.The characters passion, and obsession for each other seems to not have been enough ,since their love didnt get to thriveRead MoreComparison Of Vladimir Nabokov s Lolita And Emily Bronte s Wuthering Heights808 Words à |à 4 PagesNabokovââ¬â¢s Lolita and Emily Bronteââ¬â¢s Wuthering Heights both share the powerful theme of intense and obsessive love. Heathcliff, the disturbed main character in Wuthering Heights is so immensely in love with Catherine that it turns him into a monster. The main character in Lolita is inappropriately in love with a young girl that causes him to commit destructive actions. In both of these novels the authors demonstrate how something as joyful as love, can morph into an obsession, lead to insanity, andRead MoreRomeo and Juliet vs Wuthering Heights Essay example2305 Words à |à 10 PagesHow is love portrayed in ââ¬Å"Romeo and Julietâ⬠and ââ¬Å"Wuthering Heightsâ⬠and how do settings affect and reflect the characters? William Shakespeareââ¬â¢s ââ¬Å"Romeo and Julietâ⬠and Emily Brontà «Ã¢â¬â¢s ââ¬Å"Wuthering Heightsâ⬠are widely considered to be two of the most influential and popular romances in English literature. The way setting is used to reflect the mood of the scene, using variations of light and dark as well as weather and nature, is very stimulating to the imaginations of the audience. This essay will
Wednesday, December 25, 2019
Lorraine Hansberry s A Raisin - 981 Words
In A Raisin in the Sun, Lorraine Hansberry portrays the Younger family as a struggling black family in Chicago at a pivotal time period for race relations in America shortly after the conclusion of World War II. Hansberry uses the three main characters of Walter, Lena (Mama), and Beneatha in order to emphasize the theme of family and the American Dream, whether that be the hard to get along with Walter and his self pity, or the kind and warm hearted Mama and her constant struggle to keep her children in line, or the educated and expressive Beneatha who just wants to find herself and explore her roots. Ultimately, by the end of the story, they work out their problems and show the values of family as they move to a new house in a white neighborhood where they will surely be oppressed. At the beginning of the story we are introduced to the Younger family living in a run down two-bedroom apartment in the Chicago slums. The Younger family consists of Lena Younger (Mama), her son, Walter Y ounger with his wife Ruth and their son Travis, and her daughter Beneatha Younger. They all are struggling in financial and social standards, but that all could all change with an insurance check for ten thousand dollars from Mamaââ¬â¢s husband who has passed away. This check sends a rift through the Younger family as they all have different ideas for how the money should be used. This is where the theme of family and also the idea of the American dream come into play as they all fight over how theShow MoreRelatedLorraine Hansberry s A Raisin1120 Words à |à 5 Pagesââ¬Å"A raisin in the sunâ⬠was written by Lorraine Hansberry. The play was not expected to do so well because it had one white cast member, an inexperienced director, and an untried playwright. Set in the south side of Chicago in the 1950s, the play begins in the morning in the Youngers apartment. Their apartment has two bedrooms, one for mama and Beneatha, and one for Ruth and Walter, while Walterââ¬â¢s s on Travis sleeps on the couch in the living room. Ruth gets up first and talks and Walter and TravisRead MoreLorraine Hansberry s A Raisin1474 Words à |à 6 PagesLorraine Hansberry created the play A Raisin in the Sun. A Raisin in the Sun recounts an anecdote about The Youngers who is a poor African American family living on the Southside of Chicago. A chance to escape from neediness comes as a $10,000 extra security watch that the female authority of the family (Lena/Mama) gets upon her significant other s passing. Lena s kids, Walter and Beneatha, each have plans with the cash. The most established child, Walter (a man of 35 with a spouse and a youthfulRead MoreLorraine Hansberry s A Raisin1758 Words à |à 8 Pagesare located right within the ââ¬Å"Black Metropolisâ⬠. Lorraine Hansberryââ¬â¢s play A Raisin in the Sun takes place in Southside Chicago in the 1950s. It revolves around the Younger family who bought a house in a white neighborhood with the money of Big Wa lterââ¬â¢s insurance check. But they are facing problems from the neighborhood as the ââ¬Å"welcoming committeeâ⬠offers to buy the house of off them just so they will not move into the neighborhood. In the play A Raisin in the Sun one of the many issues the YoungerRead MoreLorraine Hansberry s A Raisin1278 Words à |à 6 Pages A Raisin In The Sun by Lorraine Hansberry is a realistic fictional drama in which the play s title and the characters represent the play s theme. The play focused on black American struggles to reach the American Dream of life, liberty, and the pursuit of happiness during the 1950ââ¬â¢s and the 1960ââ¬â¢s. The idea of everyone having the chance to achieve a better life should exist for all. Hansberry created her title using a line from Langston Hughesââ¬â¢ poem ââ¬Å"A Dream Deferredâ⬠the original poem wasRead MoreLorraine Hansberry s A Raisin869 Words à |à 4 Pagesand I pass them cool quiet looking restaurants where them white boys are sitting back and talking bout thingsâ⬠¦sitting there turning deals worth millions of dollarsâ⬠¦sometimes I see guys donââ¬â¢t look much older than meââ¬â¢Ã¢â¬â¢- (1.2.226). A Raisin in the Sun by Lorraine Hansberry was published in 1959, develops the plot of an African American family facing a war against racism in the slums of Chicago. They are a family of 5 squeezed in a two-bedroom apartment, they are restricted socially and financially withRead MoreLorraine Hansberry s A Raisin1147 Words à |à 5 PagesIn A Raisin In The Sun by Lorraine Hansberry. Broward College, Central Campus Theater in building 6, on Sunday, the 1st of November. The play was performed by Broward College students. The type of stage was Proscenium stage with extended apron. I thought it was a little bit small, but it did not show as a problem. The pre-show was dark and a feel of suspense. I felt excited to see how everything would play out. The play takes place down south of Chicago in the 1950ââ¬â¢s. The production was much aRead MoreLorraine Hansberry s A Raisin1995 Words à |à 8 Pages In A Raisin in the Sun, Lorraine Hansberry utilizes the insurance check to symbolize the American Dream as the check provides the members of Younger family with the opportunity to achieve their aspirations. The concept of the check reveals Walterââ¬â¢s and Mamaââ¬â¢s perceptions of themselves and of their lifestyle, and their responses to the check reveals their contrasting approaches for escaping their impoverished world; therefore, Walterââ¬â¢s and Mamaââ¬â¢s characteristics and reaction to the arrival of theRead MoreLorraine Hansberry s A Raisin Of The Sun1527 Words à |à 7 Pagesââ¬Å"A Raisin in the Sunâ⬠is about the Younger Family who live in a small apartment in Chicago. The family is torn apart as every member has different dreams and goals, yet Mama and her daughter-in-law Ruth desperately attempt to hold the family all together. In both the movie and the play, the familyââ¬â¢s dreams remain the same. Mama wants her family to get along and she wants t o purchase a house. Her son, Walter, wants the life insurance money from his father to invest in a liquor store to achieve hisRead MoreLorraine Hansberry s A Raisin Essay1445 Words à |à 6 Pages A Raisin in the Sun is a dramatic play written by Lorraine Hansberry in 1957 and debut on Broadway in 1959. Lorraine Hansberry used the title A Raisin in the Sun from Harlem A Dream Deferred a poem by Langston Hughes, Which ponders the question of what happens to a dream if itââ¬â¢s never achieved. The play helps shed light on the lives and struggles of a black family during the Civil Rights movement. The play was set in the Southside of Chicago during the Civil Rights movement, sometime between 1945Read MoreLorraine Hansberry s A Raisin982 Words à |à 4 Pagesauthor is talking about, it is better to ask them directly in person, but the unfortunate part is that they might be dead. In the play, A Raisin in the Sun, the author, Lorraine Hansberry, choose to name her play from a famous poem by Langston Hughes. It is difficult to really know why she choose Hughesââ¬â¢ poem but there are reasons to infer. Lorraine Hansberry choose to name her play after Langston Hughesââ¬â¢ poem because of what the poem meant and that poem closely related to the characters within the
Monday, December 16, 2019
Media s Influence On Society Essay - 1250 Words
Thanks to being a Western capitalist society the United States has developed a media centered culture. Society has been influenced tremendously by mass media it seems as if it has become a necessity in life. Nine DVDs worth of data per person every day is the amount of all media delivered to consumers whether it be visual or auditorial on a daily basis. As consumers and technology develop that number will continue to increase because of the multi-tasking abilities that will be created (Zverina 13). The hold media has on society happens so often and has become so normalized that humanity just doesnââ¬â¢t respond to the conditioning that is happening without anyone being aware. Media is the everyday persons only source of information from around the country or the world. In todays media centered society itââ¬â¢s hard to not be influenced and manipulated. It happens to everyone. Media helps set the news agenda, frames the details of story and communicates the social desirability o f certain ideas. Mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. The increased exposure to mass media has both positive and negative effects on society. Mass media influences society in many different aspects. Developing awareness, building social skills, having media as a platform and industry are positive ways that the media has influenced society in a positive way. Society has always viewed media as a negative influence as well. FromShow MoreRelatedThe Media s Influence On Society1462 Words à |à 6 PagesThe media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the massesâ⬠(Ruddy, 2002). Malcolm X, a prominent African American human rights activist, strongly believed that the media played a vital role in how they make society perceive events and people. An issue that is present, historically and currently, is media contributing to racism. When news is reported involvingRead MoreMedia s Influence On Society1454 Words à |à 6 PagesThe Mediaââ¬â¢s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim ââ¬Å"so-and-so has celluliteâ⬠or ââ¬Å"so and so is too thinâ⬠. Popular reality stars like Nicole Polizzi (otherwise known as ââ¬Å"Snookiâ⬠) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMedia s Influence On Society1269 Words à |à 6 Pages The media is full of countless things, it has completely changed the world and is now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etcâ⬠¦ working their way into our everyday lives it is impossible to live without the media today. Along with it being persuasive, informational and a great source for entertainment it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240) and though someRead MoreMedia s Influence On Society1256 Words à |à 6 PagesThe media are full of countless things, they have completely changed the world we live in and are now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etcâ⬠¦ working their way into our everyday lives it is almost impossible to live without the media. Along with it being persuasive, informative and a great source for entertainment, it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240)Read MoreMedia s Influence On Society1293 Words à |à 6 PagesMedia is a major contributor of how social groups are perceived in todayââ¬â¢s society. Mediais around us every day almost all day, and it constantly sends messages about the worldââ¬â¢s environment. There are many indicators shown pertaining to how media really af fects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting mediaRead MoreThe Media s Influence On Society1654 Words à |à 7 PagesMass media is perhaps the most powerful tool in the world for creating, changing or perpetuating societyââ¬â¢s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in waysRead MoreMedia s Influence On Society1475 Words à |à 6 PagesMass media has affected our view as a society on social class and what defines oneââ¬â¢s social class. Thr oughout this article called ââ¬Å"Making Class Invisibleâ⬠by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how ââ¬Å"media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilitiesâ⬠(para. 1). Our social class determines whatRead MoreThe Media s Influence On Society1560 Words à |à 7 Pagesare. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks donââ¬â¢t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. Itââ¬â¢s because the media promotes a certain body image as being beautiful, and itââ¬â¢sRead MoreThe Media s Influence On Society1416 Words à |à 6 Pagesââ¬Å"The media s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the [people]â⬠(Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individualââ¬â¢s decisions. They can controlRead MoreThe Media s Influence On Society2776 Words à |à 12 Pagessee many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade peopleââ¬â¢s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of p eopleââ¬â¢s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to
Sunday, December 8, 2019
Australian Tax and Other Cases
Question: Discuss about the Australian Tax and Other Cases. Answer: Introduction: The temporary employment activity in Australia has to be approved by the Government of Australia. According to the Australian tax rules, Australian tax residents need to pay taxes on their worldwide income but Australian tax non residents do need to pay taxes on the income generated in Australia only. The overseas income of Australian tax non residents is not taxable in Australia. The income tax is charged in the basis of progressive tax rates. Australia has entered into double taxation avoidance agreement with 40 countries, this prevents double taxation on the on the same income and foster the cooperation among the countries. The income tax rates for the individual resident tax payers are as following; Taxable Income Tax Payable Marginal tax rates % on excess $18200 NIL 19 $37000 $3572 32.5 $80000 $17547 37 $180000 $54547 45 The income tax rates for the individual non-resident tax payers are as following: Taxable Income Tax Payable Marginal tax rates % on excess NIL NIL 32.5 $80000 $26000 37 $180000 $63000 45 The tax residency is the important factors for calculation of the tax liability. A foreign individual being resident or non-resident may qualify as the temporary resident. This is an important classification for the calculation of tax residency. A resident foreign individual will have to pay taxes on the income generated in Australia and income sourced from foreign. An Australian tax resident individual will have to be physically present in one half of the income year unless his actual place abode is outside Australia (www.ato.gov.au, 2016). Here, in this case Fred, an executive of a British corporation comes to Australia to set up a branch of his company. The length of the stay was uncertain but he stayed in Australia for 11 months. Fred was accompanied with her wife. During his 11 months stay he earned rent from his UK house and also earned interest from investment in France. According to the Australian tax law, the individual stayed for more than half of the income year to be considered as Australian tax resident. Here, Fred stayed in Australia for 11 months and he qualifies to be an Australian tax residents. This really presents the fact in the following manner that his salary income earned during the stay in Australia will be taxable along with the rent income originated in UK and interest income originated in France (www.ato.gov.au, 2016). Californian Copper Syndicate Ltd v Harris (Surveyor of Taxes) (1904) 5 TC 159 Californian Copper Syndicate was formed to acquire the copperand other mines, mining rights, metalliferous and auriferous land. In the background, the company acquired 480 acres of copper-bearing land and the land for development. The target of the company is to develop the property and to sale it. The Attorney General established the fact that the sale of assets is the part of business process. The excess profit out of the sale proceeded is regarded as the profits or gains of the business (indiankanoon.org, 2016). Scottish Australian Mining Co Ltd v FC of T (1950) 81 CLR 188 The case focused on the issue to understand the fact that whether sale or subdivision of the land used for the business of mining to be considered as the business income or the ordinary business income. The case focused on the core objective of the company. The MOA of Scottish Australian Mining Co Ltd incorporated the main object of the company as; of carrying on coal-mining operations. Once after the completion of the business object of mining on those lands the company subdivided the land and then sold the land for the residential and others like roads and a railway station. It was held that the company was not in the business of selling land but to use the land for mining and the business income only accounts for mining sales. After completion of the object, the company realized by subdividing and selling the assets to other parties and the proceeds to be considered as the capital receipts. The income tax commissioner later on amended the assessment after the order from the court of appeal. The court of appeal upheld the objections of the company regarding tax assessment process where the company is not liable to pay tax on the business income (jade.io, 1950). FC of T v Whitfords Beach Pty Ltd (1982) 150 CLR Whitfords Beach Pty. Ltd was incorporated in 1954. The land of 1,584 acreswas acquired by the company for the original shareholders. The target of the company was to access to shacks and therefore beachfrontof the land was occupied by the company. In 1967 all of the shares of the company were bought by three companies, which were the previous shareholders of the company. The main reason for acquiring the shares by three companies was to obtain control of the land for subdivision and further development of the land. The actual purchase price of the land was of $1,600,000. It was expected that the land would be developed and to be used as sites for commercial purposes. A general manager was also appointed by the company for 15 years to oversee the development process of the company. The sales management was made for the part of the land. The profit made out of the sale of an asset may be treated as assessable income. The profit portion is to be assessed as the part of the ordinary income of the company. In the case Californian Copper Syndicatev.Harris(1904), the famous quote was regarded as it is not merely the realization of the assets or change of investment but it is truly the carrying on, or carrying out of the business. The scheme of profit making process will involve the assessment of the profit for taxation purpose (www.iknow.cch.com.au, 1954). Statham Anor v FC of T 89 ATC 4070 The actual issue of the case was to decide whether isolated sale of property is deductible under subsection 51(1) of the Income Tax Assessment Act 1936 (ITAA 1936). Here, the taxpayer Stathams spouse was retrenched from her employment and decided to start a new property development business. In the process the taxpayer decided to purchase the land and started to meet with the developers for the project of building home in that land with the intention of developing the project. During the process of development the taxpayer failed to check the property with the local authorities regarding the development conditions or restrictions which could face the development restriction. Without the knowledge and the information about the land the taxpayer decided to invest in the property. The costing analysis was also not done by the taxpayer. After the completion of the project, the costing analysis was conducted on the project and it was found that the project will not be profitable. In the case it was decided that the taxpayer intended or expected to derive a profit out of the sales arrangement. In the course of the business, the property was developed and later on sold in loss. The loss occurred was purely due to the business process. The decision from the court was that the loss is a purely business loss and will not be allowed as deduction under subsection 51(1) of the Income Tax Assessment Act 1936 (ITAA 1936) (ato, 2016). Casimaty v FC of T 97 ATC 5135 The case refers to the situation that whether the sale of subdivided primary production landto be treated as the capital gain of the business. According to the facts of the case, the property was developed by the taxpayer and another entity. The asset in question was the primary production property and the sales transactions have taken place due to expansion of the existing business. In the later on part, it was advised that it would not be viable to start the business on that land. In the later part the taxpayers decided to sell the part of the land but were unsuccessful. The company did not use the coherent development policy for the development of the land. Consequently, the taxpayers decided to subdivide the property and sale the blacks of the land. The subdivision portion was undertaken by the taxpayer and secured the planning for the township development from the local authority. The taxpayers were however not involved in the process of marketing of the property. The court decided in favour of the taxpayer and gave its verdict that the realized gains from the sale of the subdivided primary production landshall be treated as the capital gain under subsection 104-10(4) of the ITAA 1997 (ato, 2016). Moana Sand Pty Ltd v FC of T 88 ATC 4897 The case law will highlight the question whether profit from the isolated transactions to be treated as the income for the company. The matter of the fact is the guidance to determine whether profits from isolated transactions to be treated as income under subsection 25(1) of theIncome Tax Assessment Act 1936. Here the isolated transactions refer to those transactions which are part of the ordinary course of business. The transactions also refer to the transactions entered by the non business entities. In this case a company made an interest being loan to the subsidiary of the company. The taxpayer provided the loan to receive the interest income. In the ruling of the case two aspects were considered by the court; 1. The intention of the taxpayer to enter into a transaction with the target of making profit. 2. The transactions were entered and the profit was made in the process of ordinary course of business. It is not necessary that intention of the transaction is of profit making but rather the dominant intention was to make profit out of the transaction process. The taxpayer must have the requisite purpose of profit making. The court ruled that isolated transactions on part of the business operation to be treated as the income under normal course of business (law.ato.gov.au, 2016). Crow v FC of T 88 ATC 4620 The case starts with background of purchasing of land of 148 acres. The target of the taxpayer was farming on the land as most of the land in that area was arable and had been usedfor farming. The brickworks exchanged the land of the taxpayer with 15 acres of steep and stony bush land in exchange of 1 acres of the taxpayer's land. The target of the taxpayer was to develop a water storage facility on the 15 acre facility. The part of the taxpayer's land overlooking Bass Strait was rezoned as the residential plot and the plot of the taxpayer was also rezoned as the residential land. Despite the resistance from the taxpayer, the land was subdivided and the land was sold in blocks. The taxpayer made claim that the land developed and later on sold as the residential part was intended for the farming. The court decided that the taxpayer was not interested in selling the property which was actually intended for the farming. The circumstances were compelling him to sell that land. Therefore the sale of land after subdivision should not be recognized as the normal business. Hence, this profit shall not be considered as assessable profit according to section. 25(1) or section 25A of the ITA Act (iknow, 1996). McCurry Anor v FC of T 98 ATC 4487 Here the taxpayers Bradley and Brett McCurry were assessed for their profit of $75,811 from sale of three townhouses. The background of the case starts in 1986, when they have $17000 savings. Both brothers saw a property at 20 Addison Avenue, Lake South. The property was old and was not of value. Bradley and Brett inspected the landand bought the land for $32000. The purchase value was gathered from saving of $17,000 and rests a loan from Commonwealth Bank of Australia. Later they gathered another loan of $80,000 and developed the property. The court ruled that the property development plan was part of the investment process and the profit made out of the sale of the properly is to be treated as the business income under the preview of sec 25(1) of the ITA Act (iknow, 1996). Works Cited: indiankanoon.org, 2016. Karanpura Development Co., Ltd vs The Commissioner Of Income-Tax,. on 31 August, 1961. [Online] indiankanoon.org Available at: https://indiankanoon.org/docfragment/663679/?formInput=copper [Accessed 30 Augustus 2016]. jade.io, 1950. Scottish Australian Mining Co Ltd v Federal Commissioner of Taxation [1950] HCA 16; 81 CLR 188. [Online] jade.io Available at: https://jade.io/article/64663 [Accessed 30 Augustus 2016]. law.ato.gov.au, 2016. ATO Interpretative Decision Sale of subdivided farm land - Income or capital gain? [Online] law.ato.gov.au Available at: https://law.ato.gov.au/atolaw/view.htm?docid=AID/AID2002273/00001 [Accessed 30 Augustus 2016]. law.ato.gov.au, 2016. ATO Interpretative Decision; Statham Anor v FC of T 89 ATC 4070. [Online] law.ato.gov.au Available at: https://law.ato.gov.au/atolaw/view.htm?docid=AID/AID2002483/00001 [Accessed 30 Augustus 2016]. law.ato.gov.au, 2016. Taxation Ruling; whether profits on isolated transactions are income. [Online] law.ato.gov.au Available at: https://law.ato.gov.au/atolaw/view.htm?DocID=TXR/TR923/NAT/ATO/00001 [Accessed 30 Augustus 2016]. www.ato.gov.au, 2016. Are you a resident? [Online] www.ato.gov.au Available at: https://www.ato.gov.au/Calculators-and-tools/Are-you-a-resident/ [Accessed 30 Augustus 2016]. www.ato.gov.au, 2016. Work out your tax residency. [Online] www.ato.gov.au Available at: https://www.ato.gov.au/Individuals/International-tax-for-individuals/Work-out-your-tax-residency/ [Accessed 30 Augustus 2016]. www.iknow.cch.com.au, 1954. Federal Commissioner of Taxation v. Whitfords Beach Pty. Ltd., High Court of Australia, 17 March 1982. [Online] www.iknow.cch.com.au Available at: https://www.iknow.cch.com.au/document/atagUio549860sl16841994/federal-commissioner-of-taxation-v-whitfords-beach-pty-ltd-high-court-of-australia-17-march-1982 [Accessed 30 Augustus 2016]. www.iknow.cch.com.au, 1996. CASE 32/96, Administrative Appeals Tribunal of Australia, 23 February 1996. [Online] www.iknow.cch.com.au Available at: https://www.iknow.cch.com.au/document/atagUio539949sl16718659/case-32-96-administrative-appeals-tribunal-of-australia-23-february-1996 [Accessed 30 Augustus 2016]. www.iknow.cch.com.au, 1996. McCURRY ANOR v FC of T, Federal Court of Australia, 15 May 1998. [Online] www.iknow.cch.com.au Available at: https://www.iknow.cch.com.au/document/atagUio539084sl16707683/mccurry-anor-v-fc-of-t-federal-court-of-australia-15-may-1998 [Accessed 30 Augustus 2016].
Sunday, December 1, 2019
Toyota Competitive Strategies Essay Example
Toyota Competitive Strategies Paper Competitiveà Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainableà competitiveà advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers, and * Nichers Introduction Having aà competitiveà advantageà is necessary for a firm to compete in the market * But what is more important is whether theà competitiveadvantage is sustainable * A firm must identify its position relative to the competition in the market * By knowing if it is a leader, challenger, follower or nicher, it can adopt appropriate strategies to compete Sustainableà Competitiveà Advantage * A good strategist seeks not only to ââ¬Å"win the hill, but hold on to it. â⬠à à Subash Jain * Sustainingà competitiveà advantage requires erecting barriers against the competition * Aakers suggested looking at the following: How you compete * Basis of competition * Where you compete * Whom you are competing against Examples of SCA * For many years, Singapore Airlines were riding on its SCA of having the best in-flight service * As more airlines improved their service andà narrowed the gap, SIA sought othercompetitiveà advantages among which are * The most modern fleet * Outstanding Service on the Ground * A super entertainment system in its cabins * Comfort in its First Class cabins at an unparallel level * Discuss whether the later initiatives had been sustainable We will write a custom essay sample on Toyota Competitive Strategies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Toyota Competitive Strategies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Toyota Competitive Strategies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sun Tzeââ¬â¢s defensiveà strategy ââ¬Å"Do not assume the enemy will not come but be prepared for his comingâ⬠¦ Do not presume he will not attack, but instead make your own position unassailable. â⬠Sun Tzeââ¬â¢s Offensive Strategies * Overt-offensiveà strategy * To knock out a business rival so as to take over his company * To knock out a competing product so as to take over its market share * Covert-offensiveà strategy * Keep as low a profile as possible while making offensive moves Strategies for Market Leaders Market Leaderââ¬â¢s objectives: * Expand the total market by * Finding new users Creating new uses, and * Encouraging more usage * Protect its current market share by * Adopting defense strategies (see following slides) * Increase its market share * Note the relationship between market share and profitability Whichà strategyà to use? Depends on your answer to the following: * Is it worth fighting? * Are you strong enough to fight? * How strong i s your defense? * Do you have any choice but to fight? Defenseà Strategy * A market leader should generally adopt a defenseà strategy * Six commonly used defense strategies * Position Defense * Mobile Defense Flanking Defense * Contraction Defense * Pre-emptive Defense * Counter-Offensive Defense Defenseà Strategyà (contââ¬â¢d) Position Defense * Least successful of the defense strategies * ââ¬Å"A company attempting a fortress defense will find itself retreating from line after line of fortification into shrinking product markets. â⬠à Saunders (1987) * e. g. Mercedes was using a position defenseà strategyà untilToyotaà launched a frontal attack with its Lexus. Defenseà Strategyà (contââ¬â¢d) Mobile Defense * By market broadening and diversification * For marketing broadening, there is a need to Redefine the business (principle of objective), and * Focus efforts on the competition (the principle of mass) * e. g. Legend Holdings, the top China PC maker Legend has announced a joint venture with AOL to broaden its business to provide Internet services in the mainland Defenseà Strategyà (contââ¬â¢d) Flanking Defense: * Secondary markets (flanks) are the weaker areas and prone to being attacked * P ay attention to the flanks * e. g. San Miguel introduced a flanking brand in the Philippines, Gold Eagle, as a defense against APBââ¬â¢s Beerhausen Defenseà Strategyà (contââ¬â¢d) Contraction Defense * Withdraw from the most vulnerable segments and redirect resources to those that are more defendable * By planned contraction or strategic withdrawal * e. g. Indiaââ¬â¢s TATA Group sold its soaps and detergents business units to Unilever in 1993 Defenseà Strategyà (contââ¬â¢d) Pre-emptive Defense * Detect potential attacks and attack the enemies first * Let it be known how it will retaliate * Product or brand proliferation is a form of pre-emptive defense e. g. Seiko has over 2,000 models Defenseà Strategyà (contââ¬â¢d) Counter-Offensive Defense Responding to competitorsââ¬â¢ head-on attack by identifying the attackerââ¬â¢s weakness and then launch a counter attack * e. g. Toyotaà launched the Lexus to respond to Mercedes attack Market Challenger Strategies The market challengersââ¬â¢ strategic objective is to gain market share and to become the leader eventually How? * By attacking the market leader * By attacking other firms of the same size * By attacking smaller firms Market Challenger Strategies (contââ¬â¢d) Types of Attack Strategies * Frontal attack * Flank attack * Encirclement attack * Bypass attack * Guerrilla attack Frontal Attack * Seldom workà unless The challenger has sufficient fire-power (a 3:1 advantage) and staying power, and * The challenger has clear distinctive advantage(s) * e. g. Japanese and Korean firms launched frontal attacks in various ASPAC countries through quality, price and low cost Flank attack * Attack the enemy at its weak points or blind spots i. e. its flanks * Ideal for challenger who does not have sufficient resources * e. g. In the 1990s, Yaohan attacked Mitsukoshi and Seibuââ¬â¢s flanks by opening numerous stores in overseas markets Encirclement attack * Attack the enemy at many fronts at the same time Ideal for challenger having superior resources * e. g. Seiko attacked on fashion, features, user preferences and anything that might interest the consumer Bypass attack * By diversifying into unrelated products or markets neglected by the leader * Could overtake the leader by using new technologies * e. g. Pepsi use a bypass attackà strategyà against Coke in China by locating its bottling plants in the interior provinces Guerrilla attack * By launching small, intermittent hit-and-run attacks to harass and destabilize the leader * Usually use to precede a stronger attack e. g. airlines use short promotions to attack the national carriers especially when passenger loads in certain routes are low Which Attackà Strategyà should a Challenger Choose? Use a combination of several strategies to improve market share over time Market-Follower Strategies * Theodore Levitt in his article,à ââ¬Å"Innovative Imitationâ⬠à argued that a product imitationà strategyà might be just as profitable as a product innovationà strategy à à à à e. g. Product innovationSony Product-imitationPanasonic Market-Follower Strategies (contââ¬â¢d) Each follower tries to bring distinctive advantages to its target marketlocation, services, financing * Four broad follower strategies: * Counterfeiter (which is illegal) * Cloner e. g. the IBM PC clones * Imitator e. g. car manufacturers imitate the style of one another * Adapter e. g. many Japanese firms are excellent adapters initially before developing into challengers and eventually leaders Market-Nicher Strategies * Smaller firms can avoid larger firms by targeting smaller markets or niches that are of little or no interest to the larger firms à à à à e. g. Logitechmice Microbrewersspecial beers Market-Nicher Strategies (contââ¬â¢d) * Nichers must create niches, expand the niches and protect them * e. g. Nike constantly created new nichescycling, walking, hiking, cheerleading, etc * What is the major risk faced by nichers? * Market niche may be attacked by larger firms once they notice the niches are successful Multiple Niching ââ¬Å"[A] firm should `stick to its nichingââ¬â¢ but not necessarily to its niche. That is why multiple niching is preferable to single niching. By developing strength in two or more niches the company increases its chances for survival. â⬠Philip Kotler
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